In this episode, Monty Waldin meets Ettore Nicoletto, CEO of the Santa Margherita Group, owned by the Marzotto family since 1935. Ettore tells Monty about the evolution of Santa Margherita’s iconic pinot grigio and reports some of the Group’s achievement for 2018: 22 million bottles of wines across 6 different wine regions of Italy. Ettore talks about the Group’s penchant for white wines along with its most recent investments and plans for developments. Monty and Ettore discuss Santa Margherita’s presence in the U.S. market, their marketing strategy, and how they are facing the challenges posed by climate change. Ettore also tells Monty about his personal approach to leadership, his past career in motorbike races, and his passion for golf and volleyball (Ettore is 1.97 mt. tall!).