In this episode Monty Waldin interviews India’s first Master of Wine, Sonal Holland MW. Sonal, who is a wine educator, entrepreneur, and consultant, tells Monty how she got into the wine business after a career in the corporate world and how she got inspired to do so from Jancis Robinson. Sonal and Monty discuss the demographics of the Indian wine market and some of the changes that took place with regards to Indians’ wine drinking habits. She presents some interesting insights from the India Wine Insider market research, a survey she conducted on population segments of wine consumers such as “affluent drinkers”, “millennials” and “women”. Sonal also chats about her recent experience in the wine retail business with Vine2Wine, a chain of luxury wine stores in five big Indian cities. Tune in also for some advice about the way Italian wine producers should leverage India’s growing interest for wines.