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In this podcast Monty Waldin meets Alessandro Medici, the youngest generation of the Medici at the Medici Ermete winery in Emilia-Romagna. Alessandro talks about how the perception and consumption of Lambrusco has changed worldwide, from its popularity in the 1970s when James Bond would ask for a glass of Lambrusco instead of Champagne, to a kind of downgrading as “cheap” wine in more recent years. Alessandro tells the story of his family along with their contribution to a Lambrusco renaissance and a commitment to make sophisticated and refined Lambrusco wines. Tune in also to discover food pairings with Lambrusco and Medici’s organic viticulture in one of their vineyards!