Ep. 100 Monty Waldin | Sarah Abbott MW (Swirl Wine Group)

Playlist: WineBiz, Podcasts

[ad_1]

[soundcloud url=”https://api.soundcloud.com/tracks/432037644″ params=”auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&visual=true” width=”100%” height=”450″ iframe=”true” /]

 

In this episode Monty Waldin meets Sarah Abbott MW and CEO at Swirl Wine Group. Monty and Sarah discuss experiential marketing strategies and the potential for marketing wines coming from yet-to-be-discovered terroirs. Sarah chats about her Italian wine marketing background in relation to Lambrusco and Soave and talks about the challenges in the marketing of Italian wines.
[ad_2]

Source by Italian Wine Podcast

April 24, 2018
Andrea Lonardi becomes the newest Italian Master of Wine

Andrea Lonardi becomes the newest Italian Master of Wine

Italian Wine Podcast smashes six million listens

Italian Wine Podcast smashes six million listens

Italian Wine Podcast amplifies a new generation of Etna winemakers

Italian Wine Podcast amplifies a new generation of Etna winemakers