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In this final episode of our “Let’s talk wine biz – wine2wine series,” Monty Waldin talks to Paul Mabray at Emetry.io to discuss the digital futures of the wine industry. Paul has over twenty-year experience in the wine business as a digital strategist and innovator and is considered the wine industry’s foremost digital futurist. Paul founded two companies, the e-commerce platform WineDirect and the social media management platform WineTank, and is currently working on a number of digital initiatives in the sector. Listen to Paul discuss digital e-commerce platforms and the benefits of digital technologies and social media for the sector.