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This interview is the second of two podcasts with Alojz Felix Jermann (Jermann Winery). In this episode Monty Waldin meets Alojz Felix Jermann at the Jermann Winery in Friuli Venezia-Giulia to discuss virtual reality in wine communication. Felix talks about the winery’s investment in VR to bring their story and experience of their wines to wine lovers abroad who cannot travel all the way to Italy. The Jermann Winery was filmed in a virtual reality documentary that will bring foreign consumers—virtually—inside the Jermann estate. Tune in to learn more about this new technology and the ins and outs of filming a wine documentary! — This episode has been brought to you by Lux Wines, Importer of fine wines from Italy (www.luxwines.com).