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Italian Wine Podcast Episode 354: IWP presents “How to Get U.S. Market-Ready” with Steve Raye. Steve Raye, president and CEO of Bevology, Inc. and author of the book “How to Get U.S. Market-Ready,” helps wine and spirit brands enter the United States market. Bevology, Inc. | https://bevologyinc.com/ How to Get U.S. Market Ready | https://italianwinebook.com/index.php/how-to-get-us-market-ready-wine-and-spirits/ Brands looking to do business in the U.S. typically pay Steve and his partners to guide them through the obstacles of market entry. In “How to Get U.S. Market-Ready” Steve has gathered the most important lessons that he’s learned over the course of his career – extremely valuable information for those wishing to bring their products to the United States. In this weekly series Steve shares insights from his book, “How to Get U.S. Market-Ready,” along with extra commentary and state of the art information. First up: “Preface,” a brief introduction to the subject. Tune in each Monday for an exclusive look into the wine and spirits market.
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