Italian Wine Podcast Episode 369: IWP presents “How to Get U.S. Market-Ready” with Steve Raye.
When planning to enter the U.S. wine and spirits market, it’s a good idea to think about your exit strategy, avoiding pitfalls others have found, setting a pragmatic and fundable budget, and setting realistic objectives.
This is part two of a three-part series.
Steve Raye, president and CEO of Bevology, Inc. and author of the book “How to Get U.S. Market-Ready,” helps wine and spirit brands enter the United States market.
Bevology, Inc. | bevologyinc.com/
How to Get U.S. Market Ready | italianwinebook.com/index.php/how-t…ne-and-spirits/