Italian Wine Podcast Episode 479: IWP presents “How to Get U.S. Market-Ready” with Steve Raye.
Find all the resources and examples Steve describes in this podcast on his website, listed below.
In section 2, Steve talks about minor items of importer-distributer agreements: rights, standards, representations and warranties, IP ownership, AMP, currency etc. Listen up, and take notes!
Steve Raye, president and CEO of Bevology, Inc. and author of the book “How to Get U.S. Market-Ready,” helps wine and spirit brands enter the United States market.