Italian Wine Podcast ep. 539: Get US Market Ready with Italian Wine People.
Steve Raye sits down with Nicole Brassard.
Nicole Brassard Jordan, Deputy Commissioner, NHLC:
Nicole Brassard Jordan is a 30-year industry veteran and Deputy Commissioner of the New Hampshire Liquor Commission. In her role, Jordan is responsible for conceptualizing and implementing industry-leading strategies to increase sales throughout the state’s 76 NH Liquor & Wine Outlet locations and off-premise channels. She previously was the first female to serve as Director of Sales, Marketing, Merchandising, and Warehousing and still oversees those areas of the business.
Under Jordan’s leadership, NHLC has received numerous accolades, including an “A rating” for consumer access to wine by The American Wine Consumer Coalition and was named “The Best State in America for wine drinkers” by the Washington Post. Most recently, NHLC was honored as the nation’s top control state by StateWays Magazine, which recognized New Hampshire for its innovative programs and focus on responsible consumption.
Jordan began her career in the food industry working in restaurants and a private retail shop. Jordan joined NHLC in 1988 as a retail store clerk. Eventually she was promoted to assistant manager and then store manager at one of NHLC’s signature NH Liquor & Wine Outlet locations. Prior to her current position, Jordan served for 13 years as NHLC’s wine marketing specialist, where she steadily grew NHLC’s wine sales to 44 percent of the overall business.
Jordan played a key role in establishing New Hampshire Wine Week, a customer-focused, week-long celebration of wine that draws more than 60 of the world’s leading winemakers to New Hampshire each January to participate in intimate wine dinners, bottle-signings and tasting events. The week culminates with the largest wine tasting event north of Boston, the Winter Wine Spectacular, which has drawn thousands of guests and raised nearly $2 million for charity over the last 14 years.
Outside of work, Jordan is an avid cyclist, runner and community volunteer. She and her husband David enjoy renovating their 1900 New Englander home in Manchester.
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