The Italian Wine Podcast and Mamma Jumbo Shrimp – its umbrella brand – introduce Polly Hammond as the host of a new weekly podcast: “Polly Hammond Uncorked”. Starting from January 23rd, the show will air on Sundays and will explore storytelling, communication, marketing, and visual communications across the global wine industry.
News from the Italian Wine Podcast, the award-winning project recognized as one of the most frequently listened-to wine podcasts on the market. During lockdown, in 2020, the podcast became the only daily wine podcast in the world. To date, the Italian Wine Podcast has generated nearly 2 million listens across 747 episodes, and it is now going to launch a new show: “Polly Hammond Uncorked”. The first episode will air on 23 January 2022 with special guest, the renowned wine writer Jane Anson, sharing her experience as one of the world’s most accomplished experts on the wines of Bordeaux. The weekly series will explore storytelling, communication, marketing, and visual communications across the global wine industry.
Polly Hammond is a digital wine-communication professional and self-described black sheep marketer. She is the founder and Managing Director of 5forests, a globally recognized, award-winning digital marketing agency that helps wineries transition to digital, from strategy to social to sales. She divides her time between New Zealand, Napa, and Spain, consulting, writing, and speaking about the trends that impact today’s wine businesses.
Jane Anson built her career over two decades at Decanter. In October 2021 she made the bold decision to launch Jane Anson Inside Bordeaux, a subscription based digital platform featuring tasting notes, comprehensive reports, on-the-ground insights, podcasts and a searchable database.
“We are delighted to welcome Polly to the team, as we strive to provide the most entertaining and informative content for wine industry professionals and enthusiasts alike,” said Joy Livingston, producer of Italian Wine Podcast. “Polly is a well-known voice in the world of wine marketing, and she brings with her not just a wealth of expertise on the subject, but also a tremendous sense of fun that our listeners will love.”
Hammond said: “Podcasts have become an increasingly important way for the wine community to interact. We’ve got some fantastic guests and amazing conversations lined-up, and I’m really looking forward to sharing some incredible stories and insights into the world of digital branding and beyond.”
The Italian Wine Podcast began in March 2017 as a communication and storytelling project dedicated to the Italian wine world. Since then, it has become an award-winning show, recognized as one of the most frequently listened-to wine podcasts on the airwaves. Airing seven days a week, the Italian Wine Podcast has generated nearly two million listens across 747 episodes, on themes ranging from business, food, wine, travel, diversity, and communication.