Episode 791 Shaping the Future of Wine Retail for the 21st Century Wine Consumer: case study Vivino – Heini Zachariassen . These sessions were recorded through Swapcard at the Wine2Wine 2021 Business Forum and are being replayed here on the Italian Wine Podcast!
Wine2Wine is an international wine business forum, and has been held annually in Verona, Italy since 2014. The event is a key reference point for wine producers and a diverse variety of wine professionals eager to develop and grow their wine business worldwide.
About today’s session:
Over the last 18 months, online sales at Vivino have skyrocketed across the globe as app users became buyers for the first time and continued to use the marketplace beyond the initial pandemic “stockpile” to search for and purchase their favorite wines. Vivino founder Heini Zachariassen will discuss the consumer behaviors in online wine consumption that are proving to outlast the pandemic, with a focus on how they are engaging with the Italian wine category. He will also discuss how Vivino is growing under new leadership to improve the user experience and continue to democratize the world of wine with the Vivino rating.
About the Speaker
Heini Zachariassen is Vivino’s Founder and currently serves as a board member and chief evangelist. Largely credited with bringing a technology revolution to the wine industry, Heini founded Vivino because he was frustrated by not knowing which wine to buy. It’s been his passion project ever since. During his tenure, Vivino grew into a community of 30 million users, raised $57 million in funding and rolled out a worldwide wine marketplace. Prior to starting Vivino, Heini co-founded several startups, including global internet and mobile security company BullGuard. Heini resides in San Francisco with his wife and three children.
Connect with Heine Zachariassen:
About the Moderator Stevie Kim:
Stevie Kim was born in Korea and raised in the United States. Today, she lives in Verona. At first she attended the NYU – Leonard N. Stern School of Business. After settling in Italy, she obtained an MBA at Bocconi University, School of Economics and Management. Later, she achieved a postgraduate specialization in Wealth Management at the University of Pennsylvania – The Wharton School. As Managing Director of Vinitaly International, Stevie has launched and now coordinates a series of new initiatives connected to the Vinitaly brand. Stevie is always seeking innovative ways to communicate and celebrate Italian wine – with a strong creative emphasis on social media, digital communication, and educational platforms. In 2017, Stevie produced the Italian Wine Podcast, the first podcast in English dedicated exclusively to Italian wine and its personalities; and Italian Wine Unplugged Grape by Grape, a reference book unpacking the hundreds of Italian native grapes in a visually compelling layout. She regularly travels around the world to spread the gospel of Italian wine, with particular attention to USA, Russia, and China.
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Until next time, Cin Cin!