Welcome to episode 827 of Wine2Wine 2021 recorded sessions: Growing the field of Hispanic wine educators, Alberto Martinez Interiano IWA, Nadia Zenato
Welcome to Wine2Wine Business Forum 2021 Series. The sessions are recorded and uploaded on Italian Wine Podcast. wine2wine is an international wine business forum, held annually in Verona Italy since 2014. The event is a key reference point for wine producers and a diverse variety of wine professionals eager to develop and grow their wine business worldwide.
About today’s session:
The Hispanic consumer in the US (defined as people with origins in Latin America or Spain) is a significant segment of the US market both in terms of size and economic importance. Wine consumption among US Hispanic consumers has grown considerably during the last few years and represents a large, untapped opportunity. Hispanics have close cultural, linguistic, and culinary ties with many winegrowing countries and share similar values. However, the industry faces several challenges to accelerate this growth. Hispanic wine educators have the potential of acting as a bridge to reach these consumers with culturally relevant initiatives, training, and resources
About the Speaker
Alberto Martinez Interiano IWA
Alberto Martinez Interiano is a VIA Italian Wine Ambassador, wine educator, and writer based in Seattle, WA. He currently works as an instructor at The Cellar Muse Wine School in Seattle, and also teaches Italian and Spanish wine courses at the Wine & Spirit Archive in Portland, OR. His passion for wine started when he lived in Tuscany as a student, where he fell in love with Chianti and rustic Italian food.
About the Moderator
Eclectic by nature, eager to face new challenges and to put herself into play, Nadia Zenato was born in Peschiera del Garda, on the southern shores of the lake overlooking the family estates. She immediately felt that her destiny would be tied to that land, but also to her desire to travel, discover the world and confront other realities. After studying law with a thesis on wine legislation, a specialization in international law and a Master’s degree in business communication and one on the world of wine, she joined the family business. Her first commitment was to form a commercial network that would express the values and quality of Zenato
Instagram: @nadiazenato @zenatowinery
Twitter: @nadiazenato @zenatowinery
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Until next time, cin cin!