Welcome to episode 858 in which host Polly Hammond interviews Patricia Wilcox in this episode of Uncorked
As the co-founder of New York’s Awestruck Ciders, Patricia Wilcox knows a thing or two about the challenges of building – and bootstrapping – a successful alcohol brand. With her latest article, she’s pulled the curtain aside on some of the less-magical sides of organic social media. Today, we talk with her about what wine brands can do better.
More about today’s Guest:
Patricia Wilcox is the co-founder of her own craft cider company, Awestruck Ciders in upstate New York. Since founding her cidery in 2013, she’s gone on to study International Master in Wine Tourism Innovation through Universitat Rovira i Virgili, Université de Bordeaux, and Universidade do Porto. Her wine expertise also includes the Introductory Certificate from the Court of Master Sommeliers and WSET Level 3 Certification in Wine with distinction. She is currently an editorial producer for WineMasters.tv and writer for Drinks+, Wine Travel Awards, and the Drop.
To find out more about Patricia Wilcox:
More about the host Polly Hammond:
Polly is the Founder and CEO of 5forests. She splits her time between Barcelona, Auckland, and Napa, consulting, writing, and speaking about the trends that impact today’s wine businesses. She’s an advisor to New Zealand Trade & Enterprise, host of Uncorked with the Italian Wine Podcast, cohost of the Real Business of Wine with Robert Joseph, and, occasionally, a knitter.
Polly is a graduate of the University of Southern California, where she earned degrees in International Relations and French. Those studies led to a deep and abiding love affair with behavioural Economics, and her wine work is based on insights into all the crazy and irrational reasons consumers engage with brands.
With over 20 years experience in growing successful companies, Polly knows first hand the challenges faced by independent businesses. She approaches each client experience with empathy and understanding for what it takes to adapt and thrive in the real world.
To learn more about Polly Hammond visit:
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Until next time, Cin Cin!