Episode 747 Steve Raye interviews Chris Miller in this two part episode of Get US Market Ready With Italian Wine People on the Italian Wine Podcast.
About today’s guest:
Christian Miller has worked in market research, brand and category management for over two decades. He is the proprietor of Full Glass Research, based in Berkeley California, which provides market research and industry analysis for food and beverage producers and marketers. Recent Full Glass Research projects have ranged from statewide economic impact analyses to measuring consumer perceptions of brands and regions to testing new packages and labels. He is also the Research Director for the Wine Market Council. He has marketed wine brands ranging from a few thousand cases to over a million, giving him a broad view of the industry.
Mr. Miller holds a BA in Economics from Franklin & Marshall College and an MBA from Cornell University. He manages, and lectures in, the annual OIV Wine Marketing Short Course at University of California Davis.
Further information on Full Glass Research may be found at www.fullglassresearch.com. Further information on the Wine Market Council may be found at www.winemarketcouncil.com.
More about the host Steve Raye:
Steve Raye of Bevology Inc originally joined our weekly lineup with narrations from his book “How to get US Market Ready” – but everyone just loved him so much, we brought him back with this series of interviews that informs and inspires! Each week he speaks to industry professionals; guests who have gained valuable experience in the Italian wine sector and have insightful tips and stories that can help anyone who wants to learn about getting US Market Ready!
For more information on the host Steve Raye you can check out his website, Bevology Inc. here: www.bevologyinc.com/
Let’s keep in touch! Follow us on our social media channels:
If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/
We also want to give a shout out to our sponsor Ferrowine. The largest alcoholic beverage shop in Italy since 1920! They have generously provided us with our brand new Italian Wine Podcast T-shirts, and we love them! Check out Ferrowine’s site, they have great wines, food pairings and so much more!
Until next time, Cin Cin!