Welcome to episode 804 – in which host Polly Hammond interviews Guillaume Jourdan on this week’s installment of “Uncorked”.
As advisor to over 250 wine brands, Guillaume Jourdan is well-suited to help us navigate the world of luxury and “new digital.” In this episode, we dive into the confounding gap between established analog marketing and new possibilities in tech, transmission, data, and service, exploring how luxury brands can implement these tactics today to ensure that they remain relevant in the years to come.
More about today’s guest:
With over 20 years of experience, from Luxury Cosmetics at Clinique (Estée Lauder Group) to the Media at Lycos (Bertelsmann + Telefonica) including the financial industry as Communication adviser for listed companies’ CEOs & CFOs, Guillaume Jourdan worked both agency-side and in-house.
Guillaume is the founder and CEO of VitaBella Luxury & Lifestyle, a Marketing & Communications Consultancy dedicated to Wine brands. The company successfully advised more than 250 international wine brands including Champagne Taittinger, Axa Millesimes, Chateau Miraval, Dr Loosen, Duval-Leroy, Famille Perrin, Gusbourne, Primum Familae Vini, Maison M.Chapoutier, Cos d’Estournel, Champagne Henri Giraud.
If you want to learn more about today’s guest, you can by visiting: https://www.vitabella.fr/
More about the host Polly Hammond:
Polly is Founder and CEO of 5forests. She splits her time between Barcelona, Auckland, and Napa, consulting, writing, and speaking about the trends that impact today’s wine businesses. She’s an advisor to New Zealand Trade & Enterprise, host of Uncorked with the Italian Wine Podcast, cohost of the Real Business of Wine with Robert Joseph, and, occasionally, a knitter.
Polly is a graduate of the University of Southern California, where she earned degrees in International Relations and French. Those studies led to a deep and abiding love affair with behavioural Economics, and her wine work is based on insights into all the crazy and irrational reasons consumers engage with brands.
With over 20 years experience in growing successful companies, Polly knows first hand the challenges faced by independent businesses. She approaches each client experience with empathy and understanding for what it takes to adapt and thrive in the real world.
To learn more about Polly Hammond visit:
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Until next time, Cin Cin!
Source by Italian Wine Podcast