Welcome to episode 924 in which host Polly Hammond interviews Felicity Carter.
A respected journalist, editor, and all-around answer-seeker, Felicity chats with me today about the ins and outs of publishing, why the editing process is crucial to proper journalism, and how wineries can use tried and tested writing techniques to improve following, loyalty, and sales. From feedback to Frietag, we’re talking good stories and good writing. Let’s get into it.
More about today’s guest:
Felicity Carter is Executive Editor of The Drop, the digital magazine of American wine search engine Pix. Previously she was Editor-in-Chief of Meininger’s Wine Business International, published by Meininger Verlag in Germany, which she built into a magazine read in 38 countries. A noted speaker, she has given keynote addresses at top wine industry conferences in Hong Kong, New York, Sydney, London, and Verona, among others. Felicity has been the editorial consultant for Liv-ex in London, and is currently Editor-at-Large for ARENI Global. Before her arrival in Europe, she wrote for a number of major outlets in Australia, including the Sydney Morning Herald and The Age. She is also an international wine judge, and an occasional contributor to The Guardian USA.
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More about the host Polly Hammond:
Polly is Founder and CEO of 5forests. She splits her time between Barcelona, Auckland, and Napa, consulting, writing, and speaking about the trends that impact today’s wine businesses. She’s an advisor to New Zealand Trade & Enterprise, host of Uncorked with the Italian Wine Podcast, cohost of the Real Business of Wine with Robert Joseph, and, occasionally, a knitter.
Polly is a graduate of the University of Southern California, where she earned degrees in International Relations and French. Those studies led to a deep and abiding love affair with behavioural Economics, and her wine work is based on insights into all the crazy and irrational reasons consumers engage with brands.
With over 20 years experience in growing successful companies, Polly knows first hand the challenges faced by independent businesses. She approaches each client experience with empathy and understanding for what it takes to adapt and thrive in the real world.
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