Welcome to Episode 929; Travel in a Bottle, Virtual Tasting in the Time of Lockdown and Beyond
Welcome to Wine2Wine Business Forum 2021 Series. The sessions are recorded and uploaded on Italian Wine Podcast. wine2wine is an international wine business forum, held annually in Verona Italy since 2014. The event is a key reference point for wine producers and a diverse variety of wine professionals eager to develop and grow their wine business worldwide.
About today’s session:
As travel was not possible during the months of Lockdown, many involved in the world of wine found new ways to connect. The aim of this session is to look at the different ways people in wine have connected through virtual wine tastings during Lockdown and identify some of the benefits for various sectors: wine journalists and writers, wine educators, wine students, wine sellers, wine consumers.
The ability to connect with producers, customers, educators, students at a time when travel has not been permitted has been vital for many businesses and it seems that the connections made through utilizing new media (Zoom, Microsoft Teams, etc) will be here to stay, even after life returns to ‘normal’.
This presentation seeks to explore the benefits for the various sectors as well as some of the difficulties and downsides. To achieve this, Marc Millon surveyed about 50 people across the industry and will be analyzing the results. His hope is that the session will lead to a lively discussion as people attending relate their own experiences. It will be very interesting to hear your thoughts from the point of view of a wine producer.
About the Speakers
Marc Millon IWA
Marc Millon, VIA Italian Wine Ambassador 2021, has been travelling, eating, drinking, learning and writing about wine, food and travel for nearly 40 years. Born in Mexico, with a mother from Hawaii via Korea and an anthropologist father from New York via Paris, he was weaned on exotic and delicious foods.
Valentina Abbona is the 6th generation at Cantine dei Marchesi di Barolo together with her brother Davide. She has a passionate and profound relationship with wine, which, for her, translates into emotion, feelings, history, terroir and – above all – home. Her experience began in the family’s cellars – a pull at the heart every time she returns from long journeys – and it is here that she finds inspiration each day. After graduating from the Liceo Scientifico in Alba, she moved to Milan where she attended Bocconi University, graduating in Business and Economics.
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