Italian Wine Podcast Episode 474: IWP presents “How to Get U.S. Market-Ready” with Steve Raye.
Find all the resources and examples Steve describes in this podcast on his website, listed below.
Steve explains that his goal is to give you a sense of the range of issues that can be negotiated, so you can then prioritize them for what’s important for you. Once you’ve categorized the issues, you can then think through each and determine an entry or initial offer, and a “walk away” point.
Steve Raye, president and CEO of Bevology, Inc. and author of the book “How to Get U.S. Market-Ready,” helps wine and spirit brands enter the United States market.
Bevology, Inc. | bevologyinc.com
How to Get U.S. Market Ready | italianwinebook.com/index.php/how-t…ne-and-spirits/