Italian Wine Podcast Episode 364: IWP presents “How to Get U.S. Market-Ready” with Steve Raye.
When deciding to bring your wine or spirit to the U.S. Market it’s important to have a concrete plan. Steve walks us through the elements of a successful market entry plan.
This is part one of a three-part series.
Steve Raye, president and CEO of Bevology, Inc. and author of the book “How to Get U.S. Market-Ready,” helps wine and spirit brands enter the United States market.