Italian Wine Podcast Episode 374: IWP presents “How to Get U.S. Market-Ready” with Steve Raye.
Part three of “Plan your work, work your plan” checks off the final considerations of your U.S. wine and spirits market entry plan.
Have you come up with a marketing plan? A distributor activation plan? Have you done a SWOT analysis or identified your target market?
Steve has seen it all and he can help walk you through these steps.
Steve Raye, president and CEO of Bevology, Inc. and author of the book “How to Get U.S. Market-Ready,” helps wine and spirit brands enter the United States market.