Italian Wine Podcast Episode 424: IWP presents “How to Get U.S. Market-Ready” with Steve Raye.
So what is a franchise state anyway? When developing a U.S. market entry strategy do franchise states merit consideration or should they be ruled out a priori?
As always, the more wine and spirit brands can learn about the United States market, the more effective they’ll be when it comes time to execute an import and distribution strategy.
Steve Raye, president and CEO of Bevology, Inc. and author of the book “How to Get U.S. Market-Ready,” helps wine and spirit brands enter the United States market.