Italian Wine Podcast Episode 439: IWP presents “How to Get U.S. Market-Ready” with Steve Raye.
Have you ever been in a business meeting with Americans and wondered: “What is going on in their heads?”
Steve has got you covered. Here, he walks you through some of the quirks, customs, and tics that may seem, um, “special” to Italian wine and spirit producers.
This is “What Makes Americans so American?” Part one of two.
Steve Raye, president and CEO of Bevology, Inc. and author of the book “How to Get U.S. Market-Ready,” helps wine and spirit brands enter the United States market.
Bevology, Inc. | bevologyinc.com
How to Get U.S. Market Ready | https://italianwinebook.com/index.php/how-to-get-us-market-ready-wine-and-spirits/