Italian Wine Podcast Episode 449: IWP presents “How to Get U.S. Market-Ready” with Steve Raye.
Find all the resources and examples Steve describes in this podcast on his website, listed below.
Know the difference between margin and markup.
It may seem mundane, but a a simple arithmetic error can have serious consequences as it’s compounded through each tier of the wine and spirits industry in the United States.
Steve Raye, president and CEO of Bevology, Inc. and author of the book “How to Get U.S. Market-Ready,” helps wine and spirit brands enter the United States market.