Welcome to Episode 965; Understanding Fine Wine consumers with Pauline Vicard and Valentina Argiolas
Welcome to Wine2Wine Business Forum 2021 Series. The sessions are recorded and uploaded on Italian Wine Podcast. wine2wine is an international wine business forum, held annually in Verona Italy since 2014. The event is a key reference point for wine producers and a diverse variety of wine professionals eager to develop and grow their wine business worldwide.
About today’s session:
What does the concept of Fine Wine means for consumers? Who are “the Fine Wine consumers”? Where are they? How do they buy? What do they drink? Do High Networth Individuals share similar buying profiles? How to meet HNWI’s expectations? Who are the consumers who can influence Fine Wine sales? How can they be identified? In which communities can they be found? How and where do they engage with Fine Wine? What comes next for Fine Wine? How are Fine Wine consumers likely to react to change and disruption? What are the levers of change needed in order to adapt and thrive
More about the today’s speaker:
Pauline Vicard was born and raised into a winemaking family in Burgundy, Pauline Vicard has been working in the wine sector for the last 15 years both in Europe and Internationally, in the market research department of the Burgundy wine office and the French Embassy, before creating her own corporate wine events and education company in Lille, France. She moved to London in 2015 to spearhead the Wine Library of the unique and acclaimed Clerkenwell London, a multi-space design destination, before developing the concept of Fine Minds 4 Fine Wines with Nicole Rolet that led to the creation of Areni Global. Pauline now directs all Areni’s activities, when she is not studying for the Master of Wine exam or playing ultimate frisbee.
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More about today’s Moderator
Valentina Argiolas was born in 1977, of a family of wine growers of Serdiana, in the countryside of southern Sardinia, close to Cagliari. From a very early age, she was involved in the Winery’s life, playing among the wine barrels and the crates of harvested grapes, and witnessing for more than thirty years the history of her family’s enterprise. The Winery’s founder was her paternal grandfather, the clan’s Patriarch, who even after handing the family business over to his children remained its bedrock until the ripe old age of 103.
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Until next time, cin cin!