Welcome to Episode 1017; 5 Secrets learned as an Entrepreneur in China for 30 years with JC Viens IWA and Andrea Sartori.
Welcome to Wine2Wine Business Forum 2021 Series. The sessions are recorded and uploaded on Italian Wine Podcast. wine2wine is an international wine business forum, held annually in Verona Italy since 2014. The event is a key reference point for wine producers and a diverse variety of wine professionals eager to develop and grow their wine business worldwide.
This session will explore 5 critical insights into China which will put this complex market into an updated perspective and provide critical tools to succeed. The following points will be discussed: 1) how to move beyond “ganbei”; 2)“weiwen”, the key; 3) the central role of “ganxi”; 4) why you should never underestimate “mianzi”; 5) why success needs “xinyong”. A paradigm shifting session ahead.
More about today’s speaker:
JC Viens IWA is a Gourmand & Storyteller, JC Viens helps Italian wine companies develop effective storytelling to strengthen their brands and drive business growth in international markets. After 30 years as an Entrepreneur in the Export Sector in China, he is now an expert of Strategic Wine Communications. Greater China Ambassador for Franciacorta, WSET Certified Educator, he is also a regular contributor to Spirito diVino Italia on issues relevant to italian Wine companies wanting to sell into Asian markets.
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More about today’s moderator:
Andrea Sartori, born in Verona in 1959, Andrea Sartori represents the fourth generation of owners of Casa Vinicola Sartori, the winery founded in 1898 by Pietro Sartori. After high school, he moved and lived in the United States, where he finished his studies and started having the first job experiences. When he moved back to Italy, he started taking care of the commercial and the communications departments of Casa Vinicola Sartori, focussing at first on the domestic market, and later on foreign ones. Since 2000, he is the President of Casa Vinicola Sartori. Besides taking care of the commercial aspects of the company, he is also in charge of the strategic vision of the business.
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Until next time, cin cin!