Welcome to Episode 1221, in which Cynthia Chaplin interviews Silvia Ghirelli, in this installment of Voices, on the Italian Wine Podcast. Today’s episode is one recorded at the wine2wine Business Forum 2021.
More about today’s guest:
Silvia Ghirelli is an expert in public relations, hospitality, and marketing in the wine industry. She works as a consultant for wine companies and as educator in various academic contexts (Treccani Accademia – Master Hospitality and Wine Experience, University of Pisa – Master Marketing Management, Poli.Design, John Cabot University and others). He is currently collaborating with Tenuta il Quinto (Magliano in Tuscany).
Previously, she served as PR and Hospitality Manager at Guado al Tasso (Bolgheri) for Marchesi Antinori, at Petra (Suvereto) for Terra Moretti Group, and at Ornellaia and Masseto (Bolgheri) for Frescobaldi Group. She was Marketing Manager of Campo alle Comete (Bolgheri) for Feudi di San Gregorio. She was in charge of public relations and brand development for Borgo Santo Pietro Lifestyle (Florence). In her work she draws on previous experience as PR in international contexts including Sally Fischer Public Relations, a reference point for Made in Italy in New York. Before specializing in the wine world, she worked at Tui Travel PLC and AccorHospitality. She holds a degree in Tourism Science (Lucca Campus) from the University of Pisa and a Master of Arts in Economics and Communication, Major in International Tourism, from the University of Italian Switzerland.
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About today’s Host:
Cynthia Chaplin is a VIA certified Italian Wine Ambassador, a professional sommelier with FIS and the WSA, a member of Le Donne del Vino, and a Professor of Italian wine and culture. Born in the USA, she’s lived in Europe since 1990. Italian wine, in particular rosé, is her passion. She works with embassies, corporations and private clients, creating and presenting tastings, events, seminars and in-depth courses. Cynthia is a wine writer, a judge at international wine and sake competitions, she consults with restaurants and enotecas developing comprehensive wine lists and food pairings, and she advises clients who want to curate an Italian wine collection. She currently works for Vinitaly International in Verona as a Project Manager, Educator, and the host of VOICES Series on The Italian Wine Podcast, focusing on diversity and inclusion in the global wine industry.
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Until next time, Cin Cin!