Welcome to Episode 1274; Understanding of the Belarusian market. Features of distribution and promotion in both HoReCa and Retail channels
Welcome to Wine2Wine Business Forum 2021 Series. The sessions are recorded and uploaded on Italian Wine Podcast. wine2wine is an international wine business forum, held annually in Verona Italy since 2014. The event is a key reference point for wine producers and a diverse variety of wine professionals eager to develop and grow their wine business worldwide.
About this Session
This session will present the economical and geopolitical situation in Belarus, taking into account how COVID and political issues influenced the Country. The current place of Italian wines on the Belarussian market will be analyzed thanks to figures compared to major players, highlighting growth opportunities and the main tendencies and features in the HoReCa and Retail channel.
About the Speaker
Maria Zhalezniak graduated in Social Psychology, then she pursued wine education in Moscow at Enotria Wine School, achieving WSET Advanced Certificate. As part of her career in the Wine&Spirit industry, Maria worked as portfolio development manager for key Belarusian distributor – Prime Reserve. She was also responsible for the Moet Hennessy portfolio in the Belarusian market. She worked for LLC Eurotorg (the biggest retailer in Belarus) as Head of Wine&Spirit category. After these experiences, Maria decided to create her own company, 1811 Wines&Gourmandises, a boutique winery distribution for the HoReCa channel that represents Lehmann Glass in the Belarus market.
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About the Moderator:
Veronika Busel is a Wine Marketing Manager, Wine Writer and the Managing Partner at the Wine Travel Awards. Coming from a background on Economics she holds a Master’s Degree in Wine Marketing and Tourism from the ISVV at the University of Bordeaux (France), as well as a joint Master’s Degree in Wine and Tourism Innovation in the University of Rovira i Virgili (Spain) and University of Porto (Portugal).
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