Welcome to Understanding the American Media Landscape — And How to Pitch Your Brand Effectively
Welcome to Wine2Wine Business Forum 2022 Series. The sessions are recorded and uploaded on Italian Wine Podcast. wine2wine is an international wine business forum, held annually in Verona Italy since 2014. The event is a key reference point for wine producers and a diverse variety of wine professionals eager to develop and grow their wine business worldwide.
About today’ session:
The American media landscape is shifting quickly, with audiences for digital-only publications outpacing that of traditional media. At the same time, media is becoming increasingly fragmented, with top talent going out on their own as solopreneurs, publishing niche-focused newsletters, podcasts, and videos. In this session, media expert Erica Duecy will survey the American publications and creators covering wine, sharing strategies and tactics to help brands and companies gain earned media placements. Erica has worked as Chief Content Officer and Editor in Chief for multiple wine and spirits publications, and as Digital Editorial Director for some of America’s largest media brands. As such, she has an insider’s perspective on how to pitch and work with the media most effectively.
About the Speakers
Erica Duecy is an award-winning content strategist based in New York, who has led digital editorial programs for several major consumer publications, including Architectural Digest, Saveur, VinePair, and Fodor’s Travel. On the wine trade side, she was the founding editor in chief of SevenFifty Daily, and developed the data and insights practice BevAlc Insights for Drizly, America’s largest alcohol delivery service. Most recently, she led the content team at Pix, a wine discovery platform. A WSET III-certified wine educator, she writes the wine newsletter Bottle Service, highlighting sustainable wines in unexpected ways. Her book “Storied Sips (Random House)” tells the real-life stories behind the world’s most famous cocktails.
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