This is the wine2wine Business Forum 2022 Series. The sessions are recorded and uploaded on Italian Wine Podcast. wine2wine Business Forum 2022 is an international wine business forum, held annually in Verona Italy since 2014. The event is a key reference point for wine producers and a diverse variety of wine professionals eager to develop and grow their wine business worldwide.
About today’ session:
Over the years, the wine industry has faced its fair share of crises. From wildfires and fraud scandals to supply chain issues and politics, we may know how these situations can significantly impact business operations, but we may not realize how unprepared our organization is until it’s too late.
When a crisis occurs, decisions need to be made immediately, such as who should we notify? Who will respond if the media reaches out? What should we post on social media platforms? Companies can prepare by evaluating the crisis process, team, tools, and resources they have in place. Effective planning ensures organizations are ready to respond to a crisis promptly and responsibly to mitigate risk and protect their brand. In the uncertainty of today’s world, making crisis communication part of 2023 planning and strategy is more critical than ever.
About the Speakers
Michelle Erland IWA
Michelle is a Senior Account Supervisor with Colangelo & Partners Public Relations where she splits her time between New York and San Francisco. Michelle is a graduate of the Intensive Sommelier Program at the International Culinary Center (French Culinary Institute) and a Certified Sommelier through the Court of Master Sommeliers, Americas. In 2017, she became a Vinitaly Italian Wine Ambassador. She holds an MBA with a concentration in food, beverage, and hospitality through Johnson & Wales University. In 2020, Michelle earned her Crisis Communications Certificate through Cornell University’s Johnson Graduate School of Management. Michelle’s passion for wine has led her to consult on restaurant training programs, teach wine classes in the US, London and Italy, and act as an associate judge in the International wine competition, 5StarWines – the Book
About the Moderator
Eclectic by nature, eager to face new challenges and to put herself into play, Nadia Zenato was born in Peschiera del Garda, on the southern shores of the lake overlooking the family estates. After studying law with a thesis on wine legislation, a specialization in international law and a Master’s degree in business communication and one on the world of wine, she joined the family business. Her first commitment was to form a commercial network that would express the values and quality of Zenato. From Italy, to the continuous work on internationalization, consolidating the historical markets, such as the USA, Canada, Northern Europe, and dedicating to new commercial developments in emerging countries such as China, South East Asia, Japan, Africa, Brazil, India, Nadia has a very precise strategy: working in teams with importers to transfer the history, culture and traditions of our country and the values behind the Zenato labels.
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Until next time, cin cin!