Welcome to Episode 1503 on Italian Wine Podcast, today on Masterclass US Wine Market With Juliana Colangelo she will be interviewing Michelle Schromm
More about today’s guest
Michelle Schromm has been an active member of the Bâtonnage community since its first annual forum in 2018. She supported the organization’s Mentorship program for two years as a Level 1 and 2 Mentor (Marketing & Communications IAF), before being appointed as Executive Director in 2023.
Her journey in the wine industry began over a decade ago in Mendoza, Argentina, where for over 5 years she led the Hospitality program at Pulenta Estate, as well as co-founded a nonprofit organization supporting vineyard workers and their families in the region’s wine country. She returned to the United States in 2015 to work for Paul Hobbs Wines in various Sales & Marketing roles, including import and export management and finally as Director of Marketing. In 2021, Michelle joined the environmentally passionate, and largely woman-run, team at Sonoma Coast’s RAEN Winery where today she serves as Director of Marketing and Direct Sales.
More about Juliana Colangelo:
Juliana Colangelo is a Vice President at Colangelo & Partners, the leading wine and spirits communications agency in the U.S. Juliana joined Colangelo & Partners in 2013 with previous experience in events, hospitality, and nonprofit development. During her tenure at C&P, Juliana has led the development of the California office, growing the agency’s domestic presence to a dedicated office of 13 people with representation of leading wine companies such as Jackson Family Wines, Far Niente, Charles Krug Winery, Foley Family Wines and more. Juliana has completed her WSET Level 3 and her eMBA in Wine Business with Sonoma State University, allowing her to bring a strategic and sales-oriented approach to communications strategy for the agency. In 2021, Juliana was named one of PR News’ Top Women in PR in the “Rising Stars” category. In 2022 Juliana became a Vinitaly International Academy Italian Wine Ambassador.
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Until next time, Cin Cin!
Tune-in and hit the like! – Business, US Market advice, importing, exporting, business, personal stories and advice, plus she is very fun to listen to!