Welcome to Episode 1527, China: Rise or Demise? with Alberto Orengia, moderated by Andrea Sartori.
This is the wine2wine Business Forum 2022 Series. The sessions are recorded and uploaded on Italian Wine Podcast.
wine2wine Business Forum is an international wine business forum, held annually in Verona Italy since 2014. The event is a key reference point for wine producers and a diverse variety of wine professionals eager to develop and grow their wine business worldwide.
About today’ session:
Often described as the world’s fastest growing wine market, China is currently undergoing radical changes in its political and social environment that are pointing to a different course for its future. The aim of our discussion is to raise serious questions about real opportunities and challenges for wine producers in the Chinese market.
More about today’s speakers
Alberto Orengia was born in a family with a passion for wines. He was educated in classical studies and spent most of his youth between philosophy books and varsity rugby. From a young age, Alberto had the chance to travel around Italy and be exposed to its varied wine regions. A keen curiosity towards China and the Far East led him to earn a degree in Oriental Studies from Venice University, and subsequently a MSc in International Business from a leading business school in Nancy. Alberto began his F&B career in London, and later moved to Shanghai where he studied and worked for seven years with a chance to gain hands-on experience in the Chinese market. His true passion ultimately led him to join the wine industry as a full-time professional. He spent nine years building Asian markets for a leading producer in Valpolicella and in 2020 he joined one of the oldest and most respected winemaking families in Toscana, the Frescobaldi, as head of APAC markets.
Born in Verona in 1959, Andrea Sartori represents the fourth generation of owners of Casa Vinicola Sartori, the winery founded in 1898 by Pietro Sartori. After high school, he moved and lived in the United States, where he finished his studies and had his first job experiences. When he moved back to Italy, he started taking care of the commercial and the communications departments of Casa Vinicola Sartori, focussing at first on the domestic market, and later on foreign ones. Since 2000, he has been the President of Casa Vinicola Sartori. Besides taking care of the commercial aspects of the company, he is also in charge of the strategic vision of the business.