Ep. 1578 Segmenting The Fine Wine Consumers | wine2wine Business Forum 2022

Welcome to Episode 1578, Segmenting the Fine Wine Consumers with Pauline Vicard and Andrea Lonardi

This is the wine2wine Business Forum 2022 Series. The sessions are recorded and uploaded on Italian Wine Podcast.

wine2wine Business Forum is an international wine business event, held annually in Verona, Italy since 2014. The event is a key reference point for wine producers and a diverse variety of wine professionals gather to develop and expand their wine business worldwide.

Abstract:

Fine wine consumers are a very specific segment of the wine market. Their profiles, needs and expectations can vary substantially from other wine consumers. From collectors to investors, they all respond to different motivations and buying patterns, that ARENI has been studying for the last four years, gathering both quantitative and qualitative data. This session will explore key insights from ARENI’s latest research on fine wine consumers, and what it means in terms of successful marketing and communication campaign.

More about today’s speaker: Pauline Vicard

Born and raised into a winemaking family in Burgundy, Pauline has been working in the wine sector for the last 15 years both in Europe and Internationally, in the market research department of the Burgundy wine office and the French Embassy, before creating her own corporate wine events and education company in Lille, France. She moved to London in 2015 to spearhead the Wine Library of the unique and acclaimed Clerkenwell London, a multi-space design destination, before developing the concept of Fine Minds 4 Fine Wines with Nicole Rolet that led to the creation of Areni Global. Pauline now directs all Areni’s activities, when she is not studying for the Master of Wine exam or playing ultimate frisbee.

Connect:

Instagram: @labelsandgrapes

Twitter: @Labelsandgrapes

More about today’s moderator: Andrea Lonardi

Born in Valpolicella, he graduated in Agriculture from the University of Bologna and holds a Master’s in management from the Grande École de Montpellier. Lonardi began his career with the Italian Wine Group (GIV) where he oversaw Italian wine territories totalling more than 1,200 hectares. In 2012 he became COO of Bertani Domains, now Angelini Wines & Estates. Lonardi is VP of the Consorzio Tutela Vini della Valpolicella, sits on the board of Unione Italiana. In August 2023 Andrea Lonardi became Italy’s second Master of Wine

Connect:

Instagram: @andrea_lonardi_al

Twitter: @AndreaLonardi74

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Until next time, Cin Cin!

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