Welcome to Episode 1608, E-Commerce and Trade Communication in the US – How to Break Through With Your Brand In A Post-Covid World with Michael Preis and Vito Palumbo. This is the wine2wine Business Forum 2022 Series. The sessions are recorded and uploaded on Italian Wine Podcast.
wine2wine Business Forum is an international wine business event, held annually in Verona, Italy since 2014. The event is a key reference point for wine producers and a diverse variety of wine professionals gather to develop and expand their wine business worldwide.
The global wine industry turned upside down in March of 2020 and the ensuing 30 months have been highly dynamic whirlwind of shifting consumer behaviors and trends in the US. E-Commerce became an overnight lifeline for many Domestic and International wineries and has remained a powerful tool in helping to tell brand stories directly to consumers in the highly complex 3 tier environment. What are some of the most impactful websites, technologies and platforms that emerged during this time period. And now that the world has largely returned to “normal”, how to do we re-engage with key trade partners in the On / Off-Trade / E-Commerce channels to help get our brands through to consumers?
More about today’s speaker:
Michael Preis is a 20+ year executive with Taub Family Companies, a leading US based importer of wines and spirits. He has held a variety of roles including Marketing, Portfolio Development and most recently Sales leading the company’s E-Commerce and Sales Innovation division where he has overseen relationships with key customers including Wine.com who named Taub Family Companies its 2020 Supplier of the Year. He has been a leading proponent of Consortium Trade Marketing efforts helping groups including Sicilia DOC, Prosecco DOC, Wines of Chile, Wines of Argentina and Vinho Verde DOC engage with key retailers and restaurant groups to share their program efforts with US consumers.
More about today’s moderator:
A native Apulian with a passion for spreading the gospel of his native soil, Vito Palumbo is the embodiment of Italy’s blossoming wine region of Puglia. Sunny, breezy, sleek and soulful: all words describing both the man and the place. With his finger on the pulse of what is making Apulia a burgeoning wine travel destination, Vito is well connected to the art, music, literature and trending cultural vibrancy that is leading Apulia, with Tormaresca at the forefront, to become Italy’s next top wine region. Vito Palumbo is one of the CEO of Tormaresca. His responsibilities include directing the sales and marketing strategy of the company. A former KPMG accountant and renewable energy consultant, Vito entered his family business (his father Giuseppe is the President of Tormaresca) of the Antinori-owned estate in 2010. In addition to running the wine sales strategy for Europe and North America, Vito oversees production, packaging creative (he implemented the colorful, edgy label design by artist Valeria Petrone on Tormaresca’s popular Calafuria Rosato), and the opening of the proprietary restaurant “Tormaresca Vino e Cucina” in Milan.
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Until next time, Cin Cin!