Welcome to Episode 1644 on Italian Wine Podcast, Masterclass US Wine Market With Juliana Colangelo. Today, she will be interviewing Helena Morgana Germanetto
More about today’s guests
Helena Morgana was born and raised in Piedmont, A Masters in Italian Wine Culture at The University of Gastronomic Sciences of Pollenzo gave her the tools and connections to start navigating the diverse world of wine and after 5 years in wineries in Tuscany and Piedmont, she decided to make a change and see what the world of wine could hold for her internationally. She now works as Account Executive for Colangelo & Partners handling events and media relations for Italian wine and spirit brands.
Colangelo & Partners specializes in premium food, wine and spirits brands, and has long-established relationships with the key press that drive these business categories and help determine the industry leaders. Agency principals have years of experience in retail and distribution as well as communications, a rare combination that gives Colangelo & Partners invaluable insights into consumer purchasing behavior. The agency focuses on “closing the loop” between creative communications programs, distribution, promotion, publicity and the consumer in order to maximize the efficiency of its communications programs and deliver measurable results. http://www.colangelopr.com/
More about Juliana Colangelo:
Juliana Colangelo is a Vice President at Colangelo & Partners, the leading wine and spirits communications agency in the U.S. Juliana joined Colangelo & Partners in 2013 with previous experience in events, hospitality, and nonprofit development. During her tenure at C&P, Juliana has led the development of the California office, growing the agency’s domestic presence to a dedicated office of 13 people with representation of leading wine companies such as Jackson Family Wines, Far Niente, Charles Krug Winery, Foley Family Wines and more. Juliana has completed her WSET Level 3 and her eMBA in Wine Business with Sonoma State University, allowing her to bring a strategic and sales-oriented approach to communications strategy for the agency. In 2021, Juliana was named one of PR News’ Top Women in PR in the “Rising Stars” category. In 2022 Juliana became a Vinitaly International Academy Italian Wine Ambassador.
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Until next time, Cin Cin!
Tune-in and hit the like! – Business, US Market advice, importing, exporting, business, personal stories and advice, plus she is very fun to listen to!