Welcome to Episode 1670, Can A Wine Brand Sold in Grocery Stores Ever Be A Luxury Product? With Adam Teeter. This is the wine2wine Business Forum 2022 Series. The sessions are recorded and uploaded on Italian Wine Podcast.
wine2wine Business Forum is an international wine business event, held annually in Verona, Italy since 2014. The event is a key annual reference point for wine producers and wine professionals from around the world, providing an opportunity to network, develop and expand their wine business worldwide.
Can A Wine Brand Sold in Grocery Stores Ever Be A Luxury Product? Selling wine at major retailers is great for profit margins, but if you’re sold in the grocery store, can your wines also be sold on the wine lists of top restaurants? This session will show the following:
1. Marketing spend focused on luxury has allowed Champagne brands to sell both at major retailers and be on the lists of top restaurants.
2. Price is not enough to ensure a wine can exist in both spaces.
3. For the most part in America, unless you have a large marketing budget you have to choose, grocery or the restaurant, you can’t have both.
More about today’s speaker: Adam Teeter
Adam Teeter is the co-founder and CEO of VinePair, the most read publication about wine, beer, and spirits in America. Since founding the publication in 2014, Adam has become recognized as an authority on how to make the drinks world accessible to everyone and speaks regularly about the ever-evolving media landscape. Prior to founding VinePair, he was the head of growth and marketing for the news and politics publication Tablet Magazine. He is an adjunct professor at the Columbia School of Journalism, teaching courses on digital media, and the winner of the Left Bank Bordeaux Cup American Wine-Tasting Championship. He holds an MBA from NYU Stern with a specialty in Marketing and Entrepreneurship and a BA in Journalism from Emory University.
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Until next time, Cin Cin!
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