Welcome to Episode 1673 on another episode of “On The Road Edition”, hosted by Stevie Kim, Today she moderates the session called, Sicily Teams Up with Alberto Tasca, Alessio Planeta, and Antonio Rallo during the recent wine2wine Business Forum 2023.
Italy’s largest wine-growing region is described through the voices of three producers representing not only three historic Sicilian brands, but also three important associations: Assovini, Consorzio DOC Sicilia, and Fondazione SOStain. Their story spans three decades with a common thread: a choral commitment to the growth of Sicily, a wine-growing region of recognized value and with potential yet to be expressed. This session provides an example of a “production system” where the parties team up and enable dialogue between public and private, between coops and family businesses, between consortia and associations on the island. All with the common goal of increasing the market share and value of Sicilian wine for the entire supply chain.
Assovini gathers more than 100 companies that share a verticalized supply chain and a propensity to export. Consorzio DOC Sicilia, which was born in 2012, today gathers 100 million labels. Fondazione SOStain, the only example in Italy, created the procedural guideline for sustainability in Sicilian viticulture and supports some virtuous projects in Sicily. Three families and three stories with a common denominator: Sicily and the importance of teamwork.
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