Welcome to Episode 1780, where we present the session recordings from the wine2wine Business Forum 2023. In today's episode, we delve into 'TNew territories: spotlight on Central Asia, Kazakhstan, Uzbekistan, Azerbaikan, Kyrgyztan and Mongolia' with Artem Lebedev & Anna Obukhovskaia
Italian Wine Podcast is proud to be a media partner of wine2wine Business Forum and we are pleased to present this series of market focus sessions, recorded during the Forum held in Verona in November 2023.
wine2wine Business Forum is an international wine business event, held annually in Verona, Italy since 2014. The event is a key annual reference point for wine producers and wine professionals from around the world, providing an opportunity to network, develop and expand their wine business worldwide.
As the global wine market continues to expand, wine producers are constantly seeking new territories to promote and sell their products. Central Asia, with its growing economy and increasing interest in wines, presents a promising market for Italian winemakers. However, penetrating this region requires a thoughtful approach and understanding of the unique cultural and business dynamics.
This session explores the challenges and strategies associated with selling Italian wine in Central Asia. It delves into the cultural nuances and preferences of Central Asian consumers, highlighting the importance of adapting marketing and distribution strategies to align with their tastes and preferences.
More about today’s presenter:
Artem Lebedev DipWSET, IWA, 33 years old with 10 years of industry experience, is a professional wine teacher and wine communicator. He is a Certified Sommelier ASI, Certified wine Specialist DipWSET and Italian Wine Ambassador of the Vinitaly International Academy. Artem has worked as a judge at international wine and sommelier competitions such as Mundus Vini, 5StarWines & Wine Without Walls, Best Sommelier of Asia&Oceania. He is also co-owner of the first Kazakhstan Sommelier School “O, Vino!” and the first President of the Kazakhstan Sommelier Association.
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Until next time, Cin Cin!
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