Masterclass US Wine Market
Masterclass US Wine Market is a podcast tailored to offer Italian wine producers and trade valuable insights on mastering the U.S. market for their brands. The podcast delves into best practices and case studies covering sales & distribution, social media, communications, and more. Each episode is presented with key takeaways for the audience, accompanied by a mini “quiz” at the end to reinforce the episode’s key lessons.
The listener base predominantly comprises US and Italian wine trade professionals, including key marketing and sales decision-makers. Each episode is structured as a lesson, covering topics ranging from sales/marketing strategies to other aspects related to conducting business in the US market.
Ep. 2718 Italian Wine, Guest Retention, and Luxury Dining at Babbo NYC with Dimitrios Karagiannis | Masterclass US Wine Market
Ep. 2711 Brand Therapy: Wine Marketing & Brand Building with Laura Gabriel | Masterclass US Wine Market
Ep. 2705 Price-Transparent Wine Market: Demand, Sales Reps & Growth Strategy with Lauren Wiersma Ginter of Winebow | Masterclass US Wine Market
Ep. 2699 Italian Wine in America: Reaching Consumers Through Experience, Travel & Storytelling with Susan Kostrzewa | Masterclass US Wine Market
Ep. 2687 Inside Skurnik Wines & Spirits: Q1 2026 Sales, Portfolio Strategy & Italian Wine Trends with Shadia Alame | Masterclass US Wine Market
Ep. 2674 Beyond the Wine List: Inside Union Square Hospitality Group with Vincent Morrow MS | Masterclass US Wine Market
Ep. 2662 Wine Sales: How to Drive Growth, Build Demand & Reduce Friction with Philana Bouvier | Masterclass US Wine Market
Ep. 2647 Wine Industry in Crisis: How Wineries Can Stay Relevant Amid Market Shifts – with Cyril Penn | Masterclass US Wine Market
Ep. 2641 Italian Wine in Boston: Consumers, Distribution Landscape & Social Media — with Brittany Tangora IWA | Masterclass US Wine Market
Ep. 2635 Building a Digital Marketing Strategy in Wine with Georgia Panagopoulou | Masterclass US Wine Market
Ep. 2629 Formal Wine Education & Certifications with Jack Liggett IWE | Masterclass US Wine Market
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