Heini Zachariassen interviewed by Juliana Colangelo
Juliana and Heini talks about newfound hobbies during lockdown, especially with nature such as hiking. Heini talks further about his family time at home, and exchange activities with Juliana on how to destress in-between work. Heini also talks about an overall increase in wine sales consumption for online deliveries. He also zoomed into Italy wine consuming behaviour as it also radically increased, and how they stayed on supporting the industry. They discuss people's adaptation to digital tools during the pandemic as very important.
Heini Zachariassen is Vivino’s Founder and Chief Executive Officer. Largely credited with bringing a technology revolution to the wine industry, Heini founded Vivino because he was frustrated by not knowing which wine to buy. It’s been his passion project ever since. During his tenure, Vivino has grown into a community of 43 million users, raised $66 million in funding and rolled out a worldwide wine marketplace. Prior to starting Vivino, Heini co-founded several startups, including global internet and mobile security company BullGuard. Heini leads the team from Vivino’s headquarters in San Francisco, where he resides with his wife and three children.
Juliana Colangelo is the West Coast Director for Colangelo & Partners, based in San Francisco, California. She completed her Masters in Wine Marketing from Sonoma State in 2019 and holds a WSET Level 3 degree, started with the agency seven years ago. Prior to heading to California to build the domestic wine business for Colangelo & Partners, Juliana worked on international campaigns for clients including Wines of South Africa, Frescobaldi, Charles Heidsieck, and others. A graduate of Barnard College at Columbia University in New York City, Juliana developed skills in communication, event-planning, development, and fundraising during her university degree and through various internships including positions with The Clinton Foundation and the Manhattan Borough President’s office.