Welcome to Episode 2248, where we present a session recording from the wine2wine Business Forum 2024. Today’s episode is entitled “Inside Swedish Retailer Systembolaget: AI in Action” and is moderated by Sara Norell.
Italian Wine Podcast is proud to be a media partner of wine2wine Business Forum and is pleased to present this series of market-focus sessions, recorded in Verona in November 2024.
wine2wine Business Forum is an international wine business event held annually in Verona, Italy since 2014. The event is a key reference point for wine producers and wine professionals from around the world, providing an opportunity to network, develop and expand their wine business worldwide.
In this presentation, Sara gives a brief introduction to Systembolaget and their strategy for the coming years. She also speaks about how they are implementing AI to meet customer’s expectations, both today and tomorrow, how they are significantly reducing their carbon footprint, and the business opportunities available in a market where Italy has a dominant market share.
Find more about the session at:
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